Jesse James is hoping the fourth time is the charm. He tied the knot with Alexis DeJoria this weekend, because that's ended so well for him previously.

PEOPLE reports that James and DeJoria exchanged Neil Lane rocks at DeJoria's father's place, which is probably pretty swanky: He's the co-founder of the Paul Mitchell hair product empire, Patron Spirits and the House of Blues chain.

James' youngest daughter Sunny and DeJoria's 10-year-old daughter Bella were flower girls in the ceremony, adding a tinge of adorableness to something that otherwise makes us wince.

Perhaps this pairing will be the one that sticks for James. DeJoria's a professional drag racer, and the guy clearly has a taste for fast women. We're just surprised that this one has such a good relationship with her father.

Mazel tov, kids!