With Her ‘Body,’ Loreen Kicks Off the ‘Nude’ Era
Loreen, 2012 Eurovision Song Contest winner and Swedish Queen of Pop, is back at it again. Mercifully.
Granted, the "Euphoria" singer already returned earlier in 2017 with a song called "Statements," a politically charged burst of angry energy prepared for Melodifestivalen 2017, Sweden's national competition held to select their annual entry for Eurovision. She even put on a stunningly creepy performance, serving The Ring-meets-FKA twigs. But because the world is cold and evil and bad, she didn't make it all the way to the final round.
No matter: a new era starts now.
As teased on her Facebook over the past few weeks, the vocal powerhouse returns today (Jul. 14) with a new single called "Body," a tranced-out serving drenched in club beats that serves as the first taste of a forthcoming release called Nude, coming on August 25.
As opposed to her more vocally girthy moments, a la "Euphoria," "My Heart Is Refusing Me" or "Statements," the singer-songwriter provides breathy come-ons instead.
"It's written on your body," she purrs; her sultry voice almost entirely consumed by the club-ready production. For trance lovers and Swedish Queen enthusiasts alike, the sonic pairing is bliss.
"The wait it over. Today I released 'Body' - part one of my #NUDE project, a project just for you all," she wrote on Instagram.
And yes, there's more coming very soon: Loreen revealed in an interview with Irish radio station 2FM that she'll be dropping one single per month.
Get into Loreen's "Body" below.
The Best Songs of '17 (So Far):