I'm not a  Starbucks frequent flier but I do, on occasion, like to have a Hazelnut Cappuccino.  This story, however, caught my eye.  Why would you, after so many years, change the logo you are best known for.  The following will explain.

Starbucks Corp. is giving its siren a facelift.

The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle updates.